When creating a style guide, you need to remember that first of all it’s a system that works for the image of a company or product. To achieve the unity of style, the designer should look at the project as an integral whole.
The style guide rules should be short, simple, and clear. Rules for creating a style guide or an integral style
#Webdesign style how to#
The task of the designer is not just to create an attractive face, but to reflect its essence.īefore developing a style guide, you need to delve into the goals of the product and think through how you can create contact with users and how to translate these goals to them using visualization means. Any brand has a face, posture, tone of voice, and message for the audience. The same thing happens when we meet the “brand face” or website. It takes us a few seconds to understand whether we like them or not. When we meet a stranger, we respond to his posture, face and facial expressions, gestures, and tone of voice in the first instance. These goals are the basis for the development of the style guide. The goals and topic of the site determine the hierarchy of content, navigation on the site, and its features. A reasonable style guide restrains inappropriate creativity but doesn’t obstruct the creation of a unique project.Ī faulty understanding of the essence of the style guide or poorly compiled guide is the reason for the loss of uniqueness and integrity of the brand image. For this, you need to study the brand and target audience properly, and then find a balance between unification and uniqueness. The paradoxicality of business is that you need to be standard (understandable) and special at the same time. No one denies the need to be in a trend - these are the rules of the game in the market.
#Webdesign style full#
The work is in full swing, like on a factory conveyor. Trendless color palettes, fonts, and animations are used thoughtlessly. In practice, designers often sacrifice common sense for the sake of trends and their own convenience. This is an individual system within the design system, that works for Idea. The unity of style isn’t just a set of rules and modules. We all have eyes, ears, nose, and mouth, but that doesn’t make us identical, right? However, designers, armed with a style guide, readily stamp clones and call it the unity of style. You can’t take the set of modules and templates you like and use them far and wide.īrand design is part of the brand’s body, namely its face. The unity of form and content is the foundation, whereon a style should be developed. Sometimes designers fall out for creative and forget about it. The unity of style should work for the site, and not for itself. All this is wonderful, but how to achieve this? 1. Harmonious unity and coherence inspire user confidence in the product. The unity of style helps users to navigate the information space of the site better. This is not only a tribute to aesthetics but a functional necessity. In the web design, the unity of style creates the understanding that we remain within the same site, no matter which page we go to.
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